POW Recordings is a label founded in 2016 by the writer Jeff Weiss (@passionweiss), recently named by Rolling Stone as one of the “50 hip-hop innovators shaping its next 50 years.” 

The imprint is consecrated on the principle of releasing left-field, subversive, and psychedelic music to transcend the algorithmic trench. 

As the website LA Taco once said: POW mirrors the tastes of its founder and team, which is to say eclectic but with a guiding principal– all of these artists move music forward. There isn’t a copycat or derivative sound on the roster.” 

HipHopDX has called it “one of the gems of the independent music scene..that has cultivated a roster of esoteric artists brimming with talent.” 

As a wise ruler once decreed, it is regular but not normal.